AMORA

Textile production house, Amora, launched its own line of home textiles including bed linen, throw pillows and napkins. Our campaign created their first look for Winter 2022, introducing customers to their new line.

Concept - A lazy Sunday morning- the bed is made imperfectly, we’re having guests over for lunch, it's casual but inviting. Winter sunlight streams through the window throwing soft organic shadows over the walls. Fresh cut florals adorn our space and accentuate our home linen in an aesthetic of studied carelessness. Texture, color & elegance are all the things that best represent the Amora brand and are used generously in this campaign.

Concept, Art Direction - Sandeepa Veeramachaneni Photography - Greg Montijo Styling - Chelsey Finan

Mood Board

Styling Guidance

Lighting Guidance

Product. & Props

From linen sheet sets, to block printed dinner napkins to velvet throw pillows, the product selection represents the extensive offerings of a seasoned brand like Amora.

Styling is loose with moderate propping. Colored glasses and vases, wood tones, and patterned small accents are within the bounds of the visual direction of the campaign.

Final Assets

Bed Linen - A casual bed shows off the drape and texture of the linen fabric. Selective focus, and play of shadow and light guides the eye to product features. Main color themes are warm rust, pinks and a splash of blue.


Table linen - Block-printed patterned napkins overlap those in solid hues. An eclectic table with whimsical elements lays out how these patterns may live in the same home together.

One napkin, 4 different ways. A more minimal treatment using only light and no additional props to highlight product features.


Throw pillows - A color story approach with the throw pillows was taken to show textural details. Raking light further accentuates textures, smoother velvet pillows allow the eye to rest.


Execution - On-site mockup