THE ULTIMATE DAD GIFT GUIDE
Concept - “Everyone at the PTA knows Luke. He’s not your average dad, he’s an audiophile and a collector of all things vintage with the coolest man cave in town. Vintage records, retro vibe and the space of a man that knows the finer things in life. He's not just teaching his kids about great music, he’s teaching them a love of music . Raise a glass to your cool dad with ideas from our gift guide.”
Art Direction - Sandeepa Veeramachaneni. Concept, Photography - Greg Montijo. Styling - Chelsey Finan
Mood Board - Leather and bold art come together to form a casual, masculine space. Glass accents bring in modern sophistication. Lighting is warm and diffused, with dramatic accents and shadows.
Styling Guidance
Lighting Guidance
Product. & Props
The featured products in this campaign were the Eames chair, B&O headphones, record player, Whiskey glasses.
Propping is clean with more detail in closer shots. Supporting props live in the same Mid century modern family as the key product, with vintage accents throughout.
Final Assets
Execution